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How Does “Rosun Disinfectant Powder DW-1” Act in the Face of Lanzhou Water Pollution Emergency

2013-04-11 --



    In a couple of days, the standard-exceeding benzene contained in Lanzhou tap water severely has become a hot topic, and local water failure and citizens’ scramble for water have make us aware of the importance of water—the source of life and deeply feel that once the source water is polluted, our life will encounter great difficulty. Facing such urgent public event, each industry took different actions. For example, Evergrande Spring gave away RMB 12 million spring water, and Suning Appliance dispatched 23 vehicles to assist in transporting materials, but what action should we took? Should we do nothing but browse news online to collect information for future PPT lecture? Or should we react fast, get armed like the firefighter informed of fire, and do our utmost to take part in.
     Are you keenly aware that the occurrence of similar public event tests how we can seize the opportunity. It reflects the social responsibility of the company, and makes more people know that our “Rosun Disinfectant Powder DW-1” makes a difference in the face of such urgent water pollution accident. For the moment, time is the most important—we must jump up, seize the ball flying over the air, and then slam dunk. If we respond and act slowly, we can only watch the ball fly over our head—it’s such a good opportunity, but we can only browse the news online like others.
     How did “Rosun Disinfectant Powder DW-1” act? At PM 4:00 and 5:00 of April 11, there were news report online. At that moment, person responsible for Rosun Disinfectant Powder DW-1Business Unit was holding the business-attracting meeting in Guangzhou, and was busy answering questions, so they could not get away. In the meantime, Manager Jian Baoning in Gansu, Qinghai, Ningxia had booked the train ticket to Lanzhou. Upon the conclusion of investment-attracting conference, Manager Deng, Manager Li, Engineer Liao contacted and searched internet, found relevant papers demonstrating that Rosun Disinfectant Powder DW-1can degrade chemical substances such as benzene and phenol in water, and confirmed how to add a large dosage of Rosun Disinfectant Powder DW-1without installing equipment. On the morning of the next day, Manager Deng communicated with headquarters, and applied for 500-1000Kg Rosun Disinfectant Powder DW-1for donation. At the same time, he asked the provincial manager to carry paper and previously applied successful cases to contact local office of environmental protection, and showed that Rosun Disinfectant Powder DW-1was effective in eliminating benzene and phenol, was willing to shoulder the corporate responsibility, and presented some products for free. Because the entire department lacks the experience in treating such urgent event, he failed to contact the office of environmental protection.
    When Manager Deng arrived in Beijing, it’s almost 6:00 in the afternoon. He dialed Prof. E’s call to consult him relevant matters. At the moment, Prof. E was handling the matter in Lanzhou, and the water plant was using the active carbon to absorb the benzene in water. If Rosun Disinfectant Powder DW-1was effective, he would have a good scheme, but now the event almost came to an end, and the water supply resumed gradually. He advised the bureau of environmental protection and Veolia to include Rosun Disinfectant Powder DW-1into emergent strategic stored goods, and asked Manager Jian to follow up.  
     The entire process is exciting but regretful, but everyone fails to take the tight time seriously because it’s the first time to face such emergency, so the opportunity brushes past. Of course, the thing is not completely finished, and the next point is how the provincial manager tracks it.
     Due to aggravating environmental pollution, the probability of such water pollution emergency is increasingly high. There are several environmental events annually, such as the Lake Tai blue-green algae, Zhejiang Fuchun River in 2013. See significant water pollution events in http://blog.163.com/special/001264CJ/pollutionaffairs.html. We need to summarize experience, and create our “Master Sun’s Art of War”, because the emergent water pollution event may erupt in somewhere else.
     Once such similar event break up, Rosun Disinfectant Powder DW-1must have the keen intuition from top to bottom. Firstly, the provincial manager must be as alert as frontline scout, and once informed of such event by news, he must rush to field in the first time, investigate the situation, and figure out what’s on earth the pollution? Which experts are handling the situation in field (If Rosun Disinfectant Powder DW-1experts are found in field, it’ll be more effective)? Can the leader of office of environmental protection be contacted?
     The command department must remote control the overall situation: based on the information provided by provincial manager, the Market Unit and Technical Service Unit must analyze the role of Rosun Disinfectant Powder DW-1, provide corresponding papers and successful application cases, for example, how to use technologies without dosing equipment; the person responsible for department must command therebetween, and negotiate with the company about how to effectively support the local office of environmental protection and tap water company.
     Once the scheme is determined, urgent actions are required instead of delayed actions. Therefore, the provincial manager in forefront must get in touch with local office of environmental protection by all means. But if he fails, all will be in vain, let alone the scheme explanation. We can turn to local customers to contact the local office of environmental protection. It’s better if local customers have such resources, but if not, we have to visit the local office of environmental protection directly. “We are above board, so why are we afraid of seeing the sunshine.” If we still cannot see the leaders of the office of environmental protection, we have to try other methods. For instance, we can buy a local newspaper, in which “Reader Hotline” or “News Report” is available, and dial the phone number and turn to the newspaper office, expressing that we have good products to treat water pollution, but we cannot contact the office of environmental protection, can the newspaper office send a journalist to help us contact them. Based on the author’s experience in newspaper office, generally newspaper offices will be desperately concerned. The headquarters also can contact experts, but it’s our last shift, because it’ ll be in vain if we are not familiar with them.
     In the end, we must keep following and don’t give up in any event. After the hot-point event, if we do not follow it, it will be a waste of market opportunity, like a blind person cannot see the sliver.
     For this time, we are glad to contact the expert but solution to the benzene has determined, so we have lost the optimum opportunity. It reminds that the urgent public event is like a ball flying to the air, and it provides the good opportunity to improve the brand recognition and praises, and promote market development. However, it rises up in a split second, always within a day, so if you are sluggish, the ball will fly past your head. No matter how you sign, it will not pay attention to you!
     So the next time, we must grasp the opportunity!

ROSUN DISINFECTION No.139 East Fifth Road of Auto Center, Economic and Development Zone, Chengdu, China. +86 28 65988030 intl-market@rosun.com.cn
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